According to a recent survey by the United Nations Conference on Trade and Development (UNCTD), the pandemic has accelerated the shift towards a more digital world and triggered changes in online shopping behaviours that are likely to have lasting effects.
The survey, entitled “COVID-19 and E-commerce”, examined how the pandemic has changed the way consumers use e-commerce and digital solutions. It covered Brazil, China, Germany, Italy, the Republic of Korea, Russian Federation, South Africa, Switzerland and Turkey. And whilst the UK was not included in the survey, anecdotal evidence suggests that the situation in the UK is to say the least similar and, most probably, even more far-reaching than in the countries surveyed.
The survey found the biggest gainers to be in the the ICT/electronics, gardening/do-it-yourself, pharmaceuticals, education, furniture/household products and cosmetics/personal care categories
More details of the survey results can be read on the UNCTD site, here.